Thursday, March 31, 2016

Week 10_3/31/16_Flag Design


 Key elements to flag design: simplicity and class. Representation and symbolism should be the most important aspects of acknowledgement.

Flags are a unique item that is used to represent a piece of land so that when seen it reminds people of the area that it is from. The city that I chose to represent is Lake Zurich IL. While they already have a flag, I decided to redesign it so as to make it more modern as well as more unique.
The original flag of Lake Zurich violates some of the ideas that were presented in the video. While the flag only uses a few colors, the designs on it are very distracting. The light post in the center of the flag is rather confusing and may even be off putting to others who are not from that area. It also says the words “Village of Lake Zurich”, as well as the date that the village was founded in September 29th, 1896. The stripe at the bottom is very aesthetically pleasing. The circle and design in the middle, while it draws in the eye and grabs peoples’ attention, it does not have the best message as most people do not know what it stands for.
The flag that I designed for the city is simple but it also more fun. I used only three colors to create my flag. Yellow, for the constant sunshine and kindness of the people in the town. Green, for the rich landscape and many forest preserves in the area. Blue, for the large lake that the town is named after. I thought it important to keep the design simple, but also intriguing and fun for the people from there. There is a nice yellow border around the outside which makes the entire flag pop. The corners of the flag are a bright shade of green that show that the town is based on the idea of “being green” as well do all we can to recycle, help the earth, and respect the beautiful landscape we have. In the center there are 5 wavy lines that represent the lake and the fresh water that it brings. Each line also represents 4,000 people as there are about 20,000 people in the city of Lake Zurich.
My new flag for the city of Lake Zurich is very simplistic, but also has a lot of meaning behind the choices that I made. While it is interesting, it is not distracting. There is a lot of white space to keep it looking fresh and clean, as well as pleasing and more universally attractive to all. There are no words, pictures, emblems or seals. There are no small pictures. The flag will be able to be seen and recognized from far away, which was one of the concerns in the video.
While the flag is original and modern, it also strays from being offensive. The lines are untraditional on a flag, but they are incorporated from the previous design idea. They are not insulting or aggressive toward other land areas and truly represent peace and love for the area of Lake Zurich.


3 comments:

  1. It's a bit too complex. I think you can either make the yellow borders bigger or get rid of them altogether. Also, it might be hard to see the waters at a distance if they are so thin. You could make them a bit thicker or even make them straight. I do like the green parts. That was creative. I also like how it has lots of easily understandable meanings behind its symbols.

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  2. Your flag is very meaningful, but the water in the middle is a little complex. Instead dog having multiple lines it might be better if you only had one or two and made them thicker. You did a great job with limiting yourself with colors since he said to only use a a few basic colors.

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  3. The concept and the meaning you've tried to imply into the flag is very interesting. However, the blue wave would have a tough time catching other people attention since its color is too light. A slightly change in the color of the wave should improve the flag significantly.

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