Friday, January 22, 2016

Week 2_1/22/16_Defining Rhetoric

According to Gideon Burton, “Rhetoric is the study of effective speaking and writing. And the art of persuasion. And many other things.” I have to agree with this statement based on the fact that this is a rhetoric course, and we focus on the art of persuasion and creating a good argument. The basis of literature or general writing is to convince someone of a certain point. Since rhetoric is writing, it can only be assumed that it is also being used for the purpose of persuasion. Burton continues on to say that “because rhetoric examines so attentively the how of language, the methods and means of communication, it has sometimes been discounted as something only concerned with style or appearances, and not with the quality or content of communication.” While I can understand how people would say that it is ultimately what you are saying, and not how you are saying it that matters, I have to disagree. The They Say, I Say book definitely emphases the structure of an argument and how to better communicate what it is that you are trying to say. They even go as far as to provide examples and templates to better structure your agreement so it is more convincing for the intended audience. For example, if a person argues with the general side of idea that you are trying to convey, but they do not understand the overall message, then they will have a hard time taking your side if they do not think that there was enough explanation.
            I found this website incredibly helpful because it provided different elements that should be involved in an argument, such as ethos, pathos, and logos. These are three different ways that you can appeal to the reader or the audience and help to align their thinking with yours. Ethos is used to appeal to the values of the audience. By aligning your values with theirs, you can gain the audience’s trust and further your own argument. Pathos is used to appeal to the emotions of the audience. By playing with the emotions and feelings of the audience, you can once again align their thinking with your own. Logos is used to show the logic of argument. By presenting data and evidence you will gain credibility and the audience will be more likely to believe you and your argument.
            Something about this website that I did not find very helpful was the fact that is was very overwhelming. The symbolism of the tree made it more easy to understand the comparisons that they author was making and then relate the material back over to the overall message of rhetoric. However, on the right side of the page, there are dozens and dozens of words and terms that go along with rhetoric. While it is helpful to include these for more advanced writers, the general audience for this website is novice or unexperienced writers, which could make this more intimidating for them. I understand the point for including them, but it could have been done in a different way so it does not seem as daunting for writers who are new to rhetoric.


Burton, Gideon. “The Forest of Rhetoric.” Silva Rhetoricae. Brigham Young University, March                                2001. Web. 22 Janurary 2016

3 comments:

  1. Emily,
    I also put in my post that I thought the site was overwhelming! It was hard for me to navigate, and I felt like every page I opened brought 10 new links to other pages. Over all though, I did feel it was helpful. Great post!

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  2. I think a lot of us used this website, at least so far! But it was so helpful. I will agree it was very resourceful. I felt it helped me better understand the meaning and use of rhetoric. I think the website was confusing and overwhelming at places, but overall it was very helpful!

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  3. I really enjoyed reading your post. Knowing that rhetoric is persuasive writing, it also made me understand more of what it is about. The website was also difficult for me to navigate through, but it helped me understand rhetoric more just like you.

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